The people of Germany are increasingly adopting automotive telematics solutions due to the increasing preference for smooth road traffic and safe driving alternatives. Road traffic, grave injuries, and mortality are a few unfavorable outcomes of road transportation, the major cause of which is human error. Failure to pay attention, speeding, and keeping a risky distance from the vehicle in front are primarily responsible for road accidents. The Federal Statistical Office (Destatis) reveals that 1,281 people lost their lives in the first half of 2020 in Germany due to such issues.
As a result, the Government of Germany has been supporting the deployment of telematics solutions in vehicles by implementing several regulations. The rising government support will accelerate the German automotive telematics market advance at a CAGR of 16.5% during 2020–2030. The market stood at $1,408.2 million in 2019, and it is expected to reach $7,748.0 million by 2030. For instance, the German Association of the Automotive Industry (Verband der Automobilindustrie [VDA]) and Conference of the German Federal and State Data Protection Authorities launched a joint declaration policy in January 2016 on the principles of data protection associated with the use of telematics in connected and conventional vehicles.
Apart from the Deutsche government and the European Union (EU), several automotive associations are encouraging the installation of telematics solutions in vehicles by standardizing the major versions of the solutions available. Urged by such initiatives, automobile manufacturers are increasingly adopting telematics solutions, majorly in off-highway vehicles presently. The aim behind this is to improve the productivity and efficiency of the vehicles, meet the burgeoning demand for off-highway vehicle data analysis, and reduce the operational costs associated with their maintenance and repair.
In the coming years, original equipment manufacturers (OEMs) will rapidly install telematics solutions in construction machines, a type of off-highway vehicle, to enhance their safety and security, which are the two primary requirements for these automobiles. Safety and compliance solutions encompass theft protection and accident communication features, which are imperative for such types of vehicles. Additionally, automakers are integrating telematics solutions in other automobiles like two-wheelers, passenger cars, and commercial vehicles.
In the coming years, the demand for passenger safety will amplify at a rapid pace due to the development of intelligent transportation systems and automated driving solutions. Apart from safety and security, telematics solutions are used to provide insurance telematics, remote diagnostics, infotainment and navigation, fleet/asset management, and vehicle-to-everything (V2X) connectivity. To meet the spurring demand, companies in the German automotive telematics market are entering into collaborations and partnerships.
For instance, in October 2019, HARMAN International Industries Inc. partnered with Volkswagen AG to offer its audio solutions for the latter’s vehicles. The audio solutions developed by HARMAN made its debut in the Golf 8 of Volkswagen at an event at Hafen 1 in Wolfsburg, Germany. Similarly, in October 2019, Geotab Inc. partnered with Volvo AB to provide the connected vehicle technology to the automaker. This technology is being used by Volvo to develop electronic logging devices (ELD), which have been mandatory in trucks in many countries, including the U.S.
Thus, the surging demand for safe driving solutions and escalating focus on reducing the number of road mishaps will boost the installation of telematics solutions in the vehicles offered in Germany.
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